Privacy Policy

PRIVACY POLICY
ASTRALWAY
Operated by Beauty & Wellbeing Education Ltd
Effective Date: 15 July 2026
Last Updated: 18 September 2026
Version: 2.0

1. About This Privacy Policy
1.1 This Privacy Policy explains how Beauty & Wellbeing Education Ltd (“we”, “us” or “our”), trading as Astralway (“Astralway”), collects, uses, stores, shares and protects personal information when individuals access or use Astralway and its associated services.
1.2 This includes when you:
(a) visit or use the Astralway website or Platform;
(b) create or manage an account;
(c) use a free or paid membership;
(d) purchase a subscription, report or other digital product or service;
(e) generate astrology charts, interpretations, forecasts or reports;
(f) use AI-powered features;
(g) use journal or reflective features;
(h) make or manage a marketplace booking;
(i) contact us for customer support; or
(j) otherwise interact with Astralway.
1.3 We process personal information in accordance with applicable UK data protection and privacy legislation, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and the Data (Use and Access) Act 2025.
1.4 Please read this Privacy Policy carefully so that you understand how and why your personal information may be processed.

2. Who We Are
2.1 Astralway is operated by:
Beauty & Wellbeing Education Ltd
Company number: 14736945
4th Floor Silverstream House
45 Fitzroy Street
London
W1T 6EB
United Kingdom
2.2 For the purposes of applicable data protection legislation, Beauty & Wellbeing Education Ltd is the Data Controller responsible for personal information processed through Astralway.
2.3 Privacy and data protection enquiries should be directed to:
Email: privacy@ljwellbeing.co.uk
2.4 References in this Privacy Policy to the “Platform” include the Astralway website, user account areas and associated digital services operated by or on behalf of Beauty & Wellbeing Education Ltd.

3. Scope of This Privacy Policy
3.1 This Privacy Policy applies to personal information processed through Astralway, including in connection with:
(a) astralway.world and associated Astralway web services;
(b) user accounts;
(c) free memberships;
(d) paid subscriptions;
(e) astrology charts and interpretations;
(f) personalised forecasts;
(g) digital reports;
(h) AI-powered services;
(i) journal and reflective features;
(j) purchases made through the Platform;
(k) marketplace bookings;
(l) customer support communications; and
(m) other Astralway features that link to this Privacy Policy.
3.2 During development or testing, Astralway may also operate through development or staging domains. Where such environments process real user information, this Privacy Policy will apply to that processing where appropriate.
3.3 This Privacy Policy does not govern independent third-party websites or services that have their own privacy policies.

4. What Is Personal Information?
4.1 Personal information, also referred to as personal data, means information relating to an identified or identifiable individual.
4.2 Personal information may include information that directly identifies you, such as your name and email address, as well as information that may identify you indirectly, such as online identifiers, IP addresses, account information and certain technical information.

5. Information We Collect
5.1 Account Information
5.1.1 When you create, access or manage an Astralway account, we may collect information including:
(a) your name;
(b) username;
(c) email address;
(d) encrypted or securely hashed password credentials;
(e) country or general location information where provided;
(f) profile photograph, where this feature is available and you choose to provide one;
(g) account preferences; and
(h) account and subscription status.
5.2 Birth Information
5.2.1 Certain Astralway services require birth information in order to calculate personalised astrology information.
5.2.2 This may include:
(a) date of birth;
(b) time of birth; and
(c) place of birth.
5.2.3 We use birth information to calculate and provide the personalised astrology features you request, including charts, interpretations, forecasts and reports, and to store those features within your account where applicable.
5.2.4 We do not sell your birth information.
5.2.5 We do not use your birth information for third-party advertising.
5.3 Optional Profile Information
5.3.1 Depending on the features available, you may choose to provide additional information including:
(a) gender or other optional profile information;
(b) personal preferences;
(c) saved settings; and
(d) other information used to personalise your experience.
5.3.2 Where information is described as optional, you are not required to provide it.
5.4 AI Chat, Journal and User-Submitted Information
5.4.1 When you use Ask Astralway, AI chat, journal tools, personalised questions, report generation or other interactive features, we process the information you submit.
5.4.2 This may include:
(a) questions;
(b) journal entries;
(c) personal reflections;
(d) relationship information;
(e) information about your circumstances; and
(f) other text or information that you choose to provide.
5.4.3 You should consider carefully what personal information you include in free-text fields.
5.4.4 You should not provide highly sensitive personal information about yourself or another person unless it is genuinely necessary for the feature you are using and the Platform expressly permits you to provide it.
5.4.5 Where processing of particular information requires consent or another specific lawful basis under applicable law, we will obtain or establish that basis as required.
5.5 Subscription and Purchase Information
5.5.1 If you purchase a subscription, digital report or other paid service, we may process information including:
(a) billing name;
(b) billing address where required;
(c) products or services purchased;
(d) purchase history;
(e) subscription status;
(f) transaction identifiers; and
(g) payment and transaction records.
5.5.2 Payment card processing is handled by our payment service provider, Stripe.
5.5.3 Astralway does not store your complete payment card details.
5.6 Marketplace Information
5.6.1 If you use the Astralway Marketplace to book a service with an astrologer or other listed provider, we may process information necessary to arrange and administer that booking.
5.6.2 This may include:
(a) your name;
(b) email address;
(c) booking details; and
(d) information reasonably necessary to facilitate the requested service.
5.6.3 Relevant information may be provided to the practitioner or provider with whom you make the booking.
5.6.4 A marketplace provider may process personal information in accordance with their own data protection obligations and privacy information.
5.7 Technical and Usage Information
5.7.1 When you access Astralway, certain technical information may be collected automatically, including:
(a) IP address;
(b) browser type and version;
(c) device information;
(d) operating system;
(e) language settings;
(f) time zone;
(g) log information;
(h) session information;
(i) pages or features accessed;
(j) error and diagnostic information; and
(k) information relating to Platform performance and security.
5.8 Analytics Information
5.8.1 Subject to applicable cookie and privacy requirements, we may use analytics technologies to understand:
(a) Platform performance;
(b) use of pages and features;
(c) user journeys;
(d) technical problems;
(e) general usage patterns; and
(f) opportunities to improve Astralway.
5.8.2 Where consent is legally required for non-essential analytics technologies, we will request that consent before using them.
5.8.3 The analytics provider is Google Analytics (property G-XBJD7VZEYZ). It runs only after you Accept analytics cookies, with IP anonymisation on.

6. Information Required to Provide Our Services
6.1 Certain information is necessary for us to provide particular Astralway services.
6.2 For example, we cannot calculate a personalised astrology chart without the birth information required for that calculation.
6.3 We cannot create or administer an account without the information necessary to identify and manage that account.
6.4 Where information is optional, we will aim to make this clear.
6.5 If you choose not to provide information required for a particular feature or service, we may be unable to provide that feature or service to you.

7. How We Use Your Information and Our Lawful Bases
7.1 We only process personal information where we have a lawful basis for doing so.
7.2 Depending on the processing activity, our lawful bases may include:
(a) performance of a contract with you;
(b) taking steps at your request before entering into a contract;
(c) compliance with a legal obligation;
(d) our legitimate interests, provided those interests are not overridden by your rights and interests; and
(e) your consent where consent is required or appropriate.
7.3 Account Administration
7.3.1 We use relevant information to create, authenticate, maintain and administer your Astralway account.
7.3.2 Lawful basis: performance of our contract with you or taking steps at your request before entering into a contract.
7.4 Astrology Charts, Interpretations, Forecasts and Reports
7.4.1 We process information required to calculate and provide the astrology products and services you request.
7.4.2 Lawful basis: performance of our contract with you or taking steps at your request before entering into a contract.
7.5 AI-Powered Features
7.5.1 We process information you provide in order to deliver AI-generated responses, interpretations, reports and other interactive features.
7.5.2 Lawful basis: performance of our contract with you where processing is necessary to provide the requested service and, where appropriate, our legitimate interests in operating and improving the Platform. Other lawful bases may apply where required by law.
7.6 Subscriptions and Purchases
7.6.1 We process information necessary to administer subscriptions, purchases, billing and transaction records.
7.6.2 Lawful basis: performance of our contract with you and, where applicable, compliance with legal obligations.
7.7 Marketplace Bookings
7.7.1 We process and share information reasonably necessary to arrange and administer bookings made through the Astralway Marketplace.
7.7.2 Lawful basis: performance of our contract with you or taking steps at your request before entering into a contract.
7.8 Customer Support
7.8.1 We process information provided when you contact us in order to respond to enquiries, resolve problems and provide support.
7.8.2 Lawful basis: performance of a contract and/or our legitimate interests in supporting users and operating our business.
7.9 Security and Fraud Prevention
7.9.1 We may process information to:
(a) secure accounts;
(b) detect misuse;
(c) investigate suspected fraud or abuse;
(d) protect the Platform and its users; and
(e) enforce our terms.
7.9.2 Lawful basis: our legitimate interests in protecting Astralway, our users and our business and, where applicable, compliance with legal obligations.
7.10 Platform Improvement
7.10.1 We may use appropriate usage, diagnostic and performance information to understand, maintain and improve Astralway.
7.10.2 Lawful basis: our legitimate interests in maintaining and improving our services.
7.10.3 Where consent is required for particular analytics or tracking technologies, we will rely on consent.
7.11 Legal, Tax and Accounting Requirements
7.11.1 We may retain or process information where necessary to meet tax, accounting, regulatory or other legal requirements.
7.11.2 Lawful basis: compliance with a legal obligation.
7.12 Marketing
7.12.1 Where permitted by law, we may send you information about Astralway features, products, services, promotions or offers.
7.12.2 Where consent is required, marketing communications will only be sent with the appropriate consent.
7.12.3 You may unsubscribe from marketing communications at any time using the unsubscribe mechanism contained within the communication or by contacting us.

8. AI-Powered Services and Automated Processing
8.1 Astralway uses artificial intelligence and automated technologies to assist in generating features including:
(a) astrology interpretations;
(b) personalised forecasts;
(c) digital reports;
(d) AI chat responses;
(e) suggested questions; and
(f) journaling or reflective support.
8.2 Written interpretations, forecasts, reports and chat replies are generated by Google Gemini. Chart positions themselves are calculated on our own systems and are not sent to a separate astrology-calculation provider.
8.3 To produce a reply we send Google the information needed for that feature. That can include birth details, calculated chart factors, questionnaire answers you have chosen to share with readings, earlier messages in that conversation, and the text you type. Google processes that information on its systems, which may be outside the United Kingdom.
8.4 We do not state that Google excludes this information from model training. If that position is confirmed and we rely on it, we will update this Policy first.
8.5 We seek to limit the personal data shared with AI and technology providers to information reasonably necessary to provide the relevant functionality.
8.6 Where a provider processes personal data outside the United Kingdom, we will use an appropriate lawful transfer mechanism and safeguards where required by applicable data protection legislation.
8.7 Further information about our use of artificial intelligence, including relevant AI and technology providers, the purposes for which information may be processed and applicable international data transfers, is provided in this Privacy Policy and our AI & Automated Interpretation Policy.
8.8 Astralway's automated systems generate informational and reflective content. They are not intended to make decisions about you that produce legal effects or similarly significant effects within the meaning of applicable data protection legislation.
8.9 AI-generated information may occasionally be incomplete, inaccurate or inappropriate to your individual circumstances.
8.10 You should exercise your own judgement when using AI-generated content.
8.11 Astralway's AI-generated content is provided for informational, educational and personal reflective purposes and is not a substitute for professional medical, psychological, legal, financial or other regulated professional advice.

9. Sharing Your Information
9.1 We do not sell your personal information.
9.2 We may provide personal information to trusted third parties where reasonably necessary to operate Astralway.
9.3 The organisations that receive personal information in the course of running Astralway are:
(a) Stripe, for card payments and subscriptions. We do not store your full card number.
(b) Google Gemini, to generate interpretations, forecasts, reports and chat replies, as described in section 8.
(c) Google Analytics, for usage statistics, only after you Accept analytics cookies.
(d) Google Fonts, to load Astralway's typefaces. Your browser sends your IP address to Google. This does not set an Astralway cookie.
(e) Google Workspace, to send account, support and waitlist email through Gmail.
(f) our own United Kingdom server (hosted with Fasthosts), which holds the website, the PostgreSQL database and the Redis cache. Those are not held by a separate cloud database vendor.
(g) a marketplace practitioner, only when you choose to book them; and
(h) professional advisers where necessary, such as our accountants or lawyers.
9.4 Where another organisation processes personal information on our behalf as a processor, we take appropriate steps to ensure that suitable contractual and data protection arrangements are in place.
9.5 We may disclose personal information where reasonably necessary to:
(a) comply with applicable law;
(b) comply with legal proceedings or court orders;
(c) respond to lawful requests from public authorities; or
(d) establish, exercise or defend legal rights.
9.6 If Beauty & Wellbeing Education Ltd or relevant parts of its business or assets are sold, transferred, reorganised or merged, personal information may form part of that transaction, subject to applicable data protection law.

10. International Transfers
10.1 Astralway is operated from the United Kingdom but may use technology and service providers that process personal information in other countries.
10.2 Where personal information is transferred outside the United Kingdom, we will ensure that the transfer is made in accordance with applicable data protection law.
10.3 Depending on the destination and provider, appropriate safeguards may include:
(a) UK adequacy regulations;
(b) recognised contractual safeguards;
(c) the UK International Data Transfer Agreement;
(d) an approved UK Addendum to appropriate contractual clauses; or
(e) another lawful international transfer mechanism.
10.4 Where required, we will undertake appropriate assessments relating to international transfers.
10.5 You may contact us at privacy@ljwellbeing.co.uk for further information about safeguards applicable to relevant international transfers.

11. Data Security
11.1 We take appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
11.2 Depending on the systems involved, these measures may include:
(a) encrypted website connections using HTTPS;
(b) secure authentication processes;
(c) securely hashed or encrypted password credentials;
(d) appropriate access controls;
(e) restricting access to individuals and providers with a legitimate need for access;
(f) system monitoring and security measures;
(g) reputable third-party payment processing;
(h) appropriate confidentiality obligations; and
(i) procedures for responding to suspected personal data breaches.
11.3 Where required by applicable law, we will notify the Information Commissioner's Office and/or affected individuals of a personal data breach.
11.4 No website, application, database or online transmission can be guaranteed to be completely secure.

12. How Long We Keep Your Information
12.1 We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide our services and meet legal, accounting, security and regulatory requirements.
12.2 Different categories of information may have different retention periods.
12.3 Account Information
12.3.1 Account information will generally be retained while your account remains active and for an appropriate period following closure where required for legitimate business or legal purposes.
12.4 Saved Charts, Reports and Account Content
12.4.1 Saved charts, reports and other account content may be retained while associated with your account unless deleted earlier, subject to applicable technical, backup and legal retention requirements.
12.5 AI Chat and Journal Information
12.5.1 Ask Astralway conversations and journal entries are retained while your account remains active. When you delete your account they are removed from the live database. Encrypted backups may retain a copy until that backup cycle is overwritten.
12.6 Transaction and Accounting Records
12.6.1 Transaction and accounting information will be retained for the period required by applicable tax, accounting and other legal requirements.
12.7 Customer Support Communications
12.7.1 Customer support communications will be retained for an appropriate period having regard to the nature of the enquiry and any continuing legal or business requirements.
12.8 Technical and Security Logs
12.8.1 Technical, security and rate-limiting logs are retained for up to 90 days, unless a longer period is required to investigate a security incident or legal claim.
12.9 Account Deletion
12.9.1 Where you delete your account, we will delete or anonymise personal information that we no longer require, subject to information that must or may lawfully be retained for:
(a) legal requirements;
(b) accounting and taxation;
(c) security and fraud prevention;
(d) dispute resolution;
(e) enforcement of our agreements; or
(f) other legitimate purposes permitted by law.
12.9.2 When you delete your account we immediately erase your profile, birth details and charts, questionnaire answers, readings, forecasts, compatibility reports, journal entries, AI conversations, notifications, sessions and email sequences. Your name and email address are removed from your account record, notes you added to bookings are removed, and any open bookings are cancelled and the other party is told. If you were a reader, your public profile and services are taken down.
12.9.3 We keep a minimal, anonymised account record linked to: purchase, payment, credit and subscription records; checkout consent records; booking dates, prices and statuses; reviews you left (shown as "Former member"); security and audit logs; and records of emails we sent. We keep these for six years from the end of the financial year they relate to, to meet tax and accounting obligations and to evidence consumer-law compliance, and then delete them.
12.9.4 We also keep the record of your deletion request itself so we can show it was completed.
12.10 Backups
12.10.1 Information may remain temporarily within secure backup systems until those backups are overwritten or deleted in accordance with our normal backup cycle.
12.10.2 Encrypted production database backups are taken regularly and overwritten on a rolling cycle. Account content then drops out of backups as those cycles expire. Billing records required by tax law are kept for the statutory period independently of account deletion.
12.10.3 Daily backups are kept for 14 days and weekly backups for 8 weeks on the server; encrypted offsite copies are kept for up to 30 days (daily) and 12 months (monthly). Deleted account content therefore leaves all backups within 12 months. We do not use backups to restore an account you have deleted.

13. Your Data Protection Rights
13.1 Depending on the circumstances and applicable law, you may have the right to:
(a) be informed about how your personal information is collected and used;
(b) request access to personal information we hold about you;
(c) request correction of inaccurate or incomplete personal information;
(d) request deletion of your personal information;
(e) request restriction of processing;
(f) object to certain processing;
(g) withdraw consent at any time where processing is based on consent;
(h) receive certain personal information in a portable format;
(i) exercise rights relating to certain automated decision-making where applicable; and
(j) lodge a complaint with a data protection supervisory authority.
13.2 These rights are not absolute and may be subject to conditions and exemptions under applicable law.
13.3 Where processing is based on consent, withdrawing consent does not affect the lawfulness of processing undertaken before consent was withdrawn.
13.4 Astralway users may also be able to delete their account through the Platform.

14. Accessing Your Personal Information
14.1 You may ask us whether we process personal information about you and request access to that information. This is commonly known as a Subject Access Request.
14.2 You can send a request from the data-rights form on this website, or by email using the contact details in Section 19.
14.3 We may take reasonable and proportionate steps to verify your identity before disclosing personal information.
14.4 We will respond within one month of receiving the request. That due date is tracked for the operator until the request is completed or refused.
14.5 Where permitted by law, additional time may be required for particularly complex or multiple requests. Where applicable, we will inform you accordingly.
14.6 There is normally no charge for exercising your data protection rights. Applicable law may, however, permit us to charge a reasonable fee or take other permitted action in certain circumstances, including where a request is manifestly unfounded or excessive.

15. Cookies and Similar Technologies
15.1 Astralway may use cookies and similar technologies for purposes including:
(a) providing essential Platform functionality;
(b) maintaining user sessions and keeping users signed in;
(c) remembering preferences;
(d) protecting accounts and Platform security;
(e) understanding Platform usage;
(f) measuring performance; and
(g) improving our services.
15.2 Cookies that are strictly necessary for operation of the Platform may be used without consent where permitted by law.
15.3 Where consent is required for non-essential cookies or similar technologies, those technologies will not be used until the appropriate consent has been obtained.
15.4 Users will be able to manage relevant choices through our cookie controls where applicable.
15.5 Further information is available in our Cookie Policy.

16. Age Requirement and Children's Privacy
16.1 Astralway is an adult service and is intended only for individuals aged 18 years or over.
16.2 You must be at least 18 years old to:
(a) create an Astralway account;
(b) purchase an Astralway subscription, report or other paid service;
(c) use registered-user features; or
(d) make a booking through the Astralway Marketplace.
16.3 We do not knowingly permit individuals under the age of 18 to create Astralway accounts or use services restricted to registered users.
16.4 If we become aware that personal information has been provided by an individual under the age of 18 contrary to these requirements, we will take appropriate steps in relation to that information, including deletion where appropriate.
16.5 If you believe that an individual under the age of 18 has provided personal information to Astralway contrary to these requirements, please contact privacy@ljwellbeing.co.uk.

17. Third-Party Services and Links
17.1 Astralway may contain links to third-party websites or integrate with third-party services.
17.2 Independent third parties may process personal information in accordance with their own privacy notices and terms.
17.3 We encourage you to review the privacy information provided by relevant third parties before providing personal information to them.
17.4 Where a third-party provider acts as a processor on our behalf, its processing will be subject to appropriate contractual arrangements and our instructions, subject to applicable law.

18. Changes to This Privacy Policy
18.1 We may review and update this Privacy Policy from time to time.
18.2 Changes may be necessary where:
(a) our services or technology change;
(b) we introduce new features;
(c) our processing activities change;
(d) our service providers change;
(e) applicable law changes; or
(f) relevant regulatory guidance changes.
18.3 The Last Updated date at the beginning of this Privacy Policy will indicate when the policy was most recently revised.
18.4 Where changes are significant, we will take reasonable steps to bring them to your attention, including through the Platform or by email where appropriate or legally required.
18.5 We encourage users to review this Privacy Policy periodically.

19. Contact Us and Complaints
19.1 If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your personal information is being handled, please contact:
Privacy Contact
Beauty & Wellbeing Education Ltd
4th Floor Silverstream House
45 Fitzroy Street
London
W1T 6EB
United Kingdom
Email: privacy@ljwellbeing.co.uk
19.2 We will take data protection concerns seriously and will aim to resolve them appropriately and in accordance with applicable law.
19.3 You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
19.4 Information about making a complaint and the ICO's current contact options is available through the Information Commissioner's Office.
19.5 If you are located outside the United Kingdom, you may also have the right to contact an appropriate data protection authority in your jurisdiction.

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